Originally Posted By: musick
This top 100 hits list seems more of a histroy lesson multiplied by "someone's" theory of an effective add campaign. Doesn't really say much about any criteria because of the combination of those criteria used to create it.


I used to subscribe to Ad Week magazine. One of the things about it that amused me was involved with two regular features they had. In one they would analyze in some depth a particular new ad campaign. In the other they would analyze briefly several new ad campaigns. These features were done by different people. It was not uncommon for them to cover the same campaign and also not uncommon for them to disagree radically about the effectiveness of that campaign.