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This top 100 hits list seems more of a histroy lesson multiplied by "someone's" theory of an effective add campaign. Doesn't really say much about any criteria because of the combination of those criteria used to create it.
I know #2 like the back of my hand.... mainly because of its widespread distribution and my exposure to collectibles, but I have never heard of #1.... til now... but, then again, I'm not much a capitalist or a consumer and it was a couple two-tree years before my time. Oh!... and marketing as a whole "buddy's up" to the next best thing to the spawn of satan.... but let's not go there.
Being a bit musically inclined, my memory is drawn immediately to the jingles which, at least, follow the article's #3 criteria. The other criteria are, as I mentioned before, a bit vague and assuming and clearly help categorize this top 100 list into a list that agreement with which would probably be divided into "sides of the aisle" and/or sides of the thinly veiled curtain behind which the writer stands (even if it owns up to failure and/or the futility of making such a list in the first place).
But, personally ultimately, I know of advertising that uses only words, but I remember those which also incorporate music, rhythm or poetry.
However, to call advertisement as: "They are treasures. For one, they are important artifacts in our culture." is to promote a specific definition of "our" culture, of which there isn't. A rather pompus assertion in the attempt.
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EDIT = BTW, A hearty welcome to you, maclare.
Entire Thread Subject Posted By Posted Words in Advertising maclare 03/04/07 03:13 PM Re: Words in Advertising Jackie 03/05/07 02:29 AM Re: Words in Advertising maclare 03/05/07 08:12 AM Re: Words in Advertising olly 03/05/07 11:25 PM Re: Words in Advertising maclare 03/06/07 10:48 AM Mnemonics in Advertising musick 03/11/07 08:56 PM Re: Mnemonics in Advertising Faldage 03/11/07 09:38 PM Re: Mnemonics in Advertising TEd Remington 03/11/07 10:26 PM Re: Mnemonics in Advertising Razz 03/14/07 10:26 PM
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