Quote:

Thus, if you typically request 3 movies a month, you're much more likely to get what you want when you ask for it. Some way to reward good customers...


Or to look at it from the other side: The majority of their customers are exactly the kind that order 3 movies a month, so they are also trying to best serve the majority of their customers rather than catering to the few oddballs.
I have a friend who has a Tivo just for Netflix. When he gets a movie from Netflix, he records it and then sends the movie back the same day till he fills up his Tivo.