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OP Adidas is acquring Reebok so they can go toe-to-toe with industry leader, Nike.
Will the new contender become Adeebok?
Merger likely to heat sports-brands battle
Boston Globe, August 4, 2005
In the brutal world of athlete endorsements, the big three sporting-apparel companies -- Nike, Reebok, and Adidas -- frequently go head to head. Adidas's $3.8 billion deal to acquire Reebok, disclosed yesterday, is likely to intensify that competition, sports marketing specialists said, as the combined company marshals a worldwide roster of stars and looks to expand in growing consumer markets, especially China.
http://snipurl.com/2x7s
Entire Thread Subject Posted By Posted "Adeebok"? plutarch 08/04/05 11:06 PM Re: "Adeebok"? Jomama 08/21/05 07:20 PM Re: "Adeebok"? belligerentyouth 08/22/05 10:30 AM Re: "Adeebok"? Vernon Compton 08/22/05 11:02 AM Re: "Adeebok"? belligerentyouth 08/22/05 11:15 AM Re: "Adeebok"? Jackie 08/22/05 02:09 PM Re: "Adeebok"? Vernon Compton 08/22/05 06:52 PM
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