Wordsmith Talk |
About Us | What's New | Search | Site Map | Contact Us | |||
Register Log In Wordsmith.org Forums General Topics Wordplay and fun "Now that's a media buy!!" Business Week
Previous Thread
Next Thread
Print Thread
OP I wonder if CKE marketing guy Brad Haley had his tongue planted in his cheek when he described Paris as a "highly exposed figure"?
The Press Release goes on to say that the chain will "propagate the commercials". Is that a tweak or what?
These guys know how to ride out a storm of umbrage. They milk it for all it's worth --- just like Paris.
More Paris Hilton Ads
Forbes.com
Faces Of The Week: June 13 - 17
Extract:
... Brad Haley, a CKE marketing vice president, acknowledged, "We consider it a racy ad. It was designed to be a racy ad, but we don't consider it pornographic." The Associated Press quoted a press release by Haley as declaring that Hilton "fascinates Carl's Jr.'s most loyal customers, 'young, hungry guys,' as well as 'young, hungry gals.'" And the burgermeisters declared that catching the public eye with a highly exposed figure such as Hilton--ranked No. 55 on the Forbes Celebrity 100 list--is a sensible recourse for a firm lacking the media budget of giant rivals like McDonald's[ (nyse: MCD - news - people ) and Yum! Brands (nyse: YUM - news - people ). Thus, CKE Restaurants on Wednesday said it will propagate the commercials to the Midwest and Southeast, this time to push the Spicy BBQ Thickburger from its Hardee's unit.
Entire Thread Subject Posted By Posted "Now that's a media buy!!" Business Week carpathian 05/26/05 11:31 AM Hype-o-meter carpathian 06/09/05 07:07 PM Paris Hiltonomics carpathian 06/11/05 12:38 PM "She got her G.E.D." carpathian 06/18/05 01:12 PM "highly exposed figure" carpathian 06/19/05 09:30 AM 24 karat "carrot" plutarch 07/09/05 09:38 AM
Moderated by Jackie
Link Copied to Clipboard
Forum Statistics Forums16Topics13,913Posts229,372Members9,182 Most Online3,341
Dec 9th, 2011
Newest Members Ineffable, ddrinnan, TRIALNERRA, befuddledmind, KILL_YOUR_SUV
9,182 Registered Users
Who's Online Now 0 members (), 381 guests, and 1 robot. Key: Admin, Global Mod, Mod
Top Posters(30 Days) A C Bowden 25
Top Posters wwh 13,858Faldage 13,803Jackie 11,613wofahulicodoc 10,561tsuwm 10,542LukeJavan8 9,919Buffalo Shrdlu 7,210AnnaStrophic 6,511Wordwind 6,296of troy 5,400
Forum Rules · Mark All Read Contact Us · Forum Help · Wordsmith.org