BERLIN JOURNAL In the land of Goethe, Denglish, a combination of Deutsch and English, is on the march.

A Snappy Slogan? In German? Don't Smile. Try English.
New York Times, December 21, 2004

Extract:

"In fact, the news here in the land of Goethe, Schiller and Thomas Mann is that Denglish is on the march, and, as always, there are people who find it amusing and others sort of tragic.

A private company in Hanover, Satelliten Media Design, in conjunction with Hanover University, keeps track of one key aspect of the entire mixed language phenomenon, annually tabulating the 100 words most used in German advertising. In the 1980's, only one English word made the list. The word, a bit improbably, was "fit." By 2004, there were 23 English words on the chart.

The first four words are still German - wir (meaning we), Sie (you), mehr (more) and Leben (life). In fifth place is the English "your," followed farther down the list by world, life, business, with, power, people, better, more, solutions and 13 more."

http://www.nytimes.com/2004/12/21/international/europe/21denglish.html