When I tore myself away from story about Anu ( insert Namaste emoticon here) in Smithsonian mag I browsed the "LETTERS" and found this :
In Richard and Joyce Wolkomir's article "You Are What You Buy," advertising analyst James Twitchell asks why his "daughters are willing to buy a bottle of water worth two cents and pay $1.50." Hasn't he ever noticed that the name of one of the best-selling bottled waters, Evian, is the word "naive" when spelled backwards?
Letter signed : Alec W. Gray of Bellair Bluffs, Florida.

This person Alec W. Gray should be among us!
Where are you Alec Gray?
I can hope that -- since he obviously reads the magazine -- he will see the article about Anu of blessed name and come aboard.
wow