Before there was "blogging", there was "blagging":

blagging

SYLLABICATION: blag·ging
PRONUNCIATION: blgng
NOUN: Caribbean Informal talk, usually among men, occurring in a public place: “the street corner, the rum shop, the crossroads, wherever hanging out, or . . . blagging, takes place” (Roger D. Abrahams).
ETYMOLOGY: From French blaguer, to talk through one's hat, from blague, bladder, pouch, of Germanic origin, ultimately from Latin bulga, leather bag. See bulge.

The only use of "blaguer" I have encountered is "Pas de blagues" = Cut out the jokes"/