http://icwales.icnetwork.co.uk/0100news/0200wales/content_objectid=13974630
_method=full_siteid=50082_headline=-Canadian-ad--campaign-
credits-Eglwyswrw-with-a-place-on--the-fiscal-map-name_page.html

I don’t know how many of you have heard about this, but as you may imagine the VISA adverts featuring the village name have been given a lot of attention in Wales (even though that wasn’t exactly the target market!)

While Eglwys refers to a church, it was traditionally thought that the wrw referred to Gods's acre or a St Wrw.
Recent opinion, however, tends to favour the view that the wrw is an abbreviation and corruption over the years of Gwrwyf the virgin…..