Sweet mav, the only idea I've been able to think of so far is that perhaps the new name could somehow link the concepts: rural, and money. Maybe Goldengreen, or Gold n' Green... Green Growth...? It occurred to me that in Wales, the connection of green with money might not be automatic, as it is here; but crops, after all, do tend to be green! I have been trying to research Welsh money--and found after many trials and errors that 'currency' instead of 'money' gets me closer to what I'm looking for. I still haven't found the "aha" site, but thought you may be interested in this article, though it is from 2000:
http://www.prosperityuk.com/prosperity/articles/greenwin.html

Is history still alive, there? Would people instantly know what you meant if you had something about the spirit of "Llywelyn Fawr" (Llywelyn the Great)?
http://www.nationmaster.com/encyclopedia/Llywelyn-the-Great
I don't know if you'd want to try and work that into your new name, but if it would help, perhaps you could put it in the persuasion paragraph.

Edit: I found the aha site (yay, Wikipedia!), and think I'll post elsewhere about it. But for now: what about "Gold Sovereign Marketing"? That has a nice ring to it, I think.
http://en.wikipedia.org/wiki/Gold_sovereign