Oh, saturday won't be the same!
"Texico, star of the american road , is proud to present, live from Lincoln Center, in the heart of New York, the Metropolitan Opera's production of ....."

(ya think maybe i've listened to the show once or twice?)
their sponsership was very low key.. (you never heard their jingle, "you can trust your car to, the man who wears the star too, the big red star Texico Star!", just nice, low key ads.