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of troy Offline OP
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BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to sample a new discount item -- Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range.

While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."

The top 12 suggested names for Wal-Mart Wine:

12. Chateau Traileur Doublewide

11. White Trashfindel

10. Big Red Gulp

9. Grape Expectations

8. Domaine Wal-Mart "Merde du Pays"

7. NASCARbernet

6. Chef Boyardeaux

5. Peanut Noir

4. Chateau des Moines

3. I Can't Believe It's Not Vinegar!

2. World Championship Wriesling

And the number 1 name for Wal-Mart Wine...

1. Nasti Spumante



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Ah, yes...vying for that under-the-bridge Thunderbird market, are they? How 'bout calling it Guttersip? Just what the world needs...another cheap wine!


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Shateau LaFoote Rothschidt




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Pooh-Bah
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and for the marketing slogan ....

Made with only the finest cane sugar


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wwh Offline
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Winesnobs of the World, Unite!


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E
enthusiast
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And the number 1 name for Wal-Mart Wine... 1. Nasti Spumante

Do you recognize the joke in
nasti spumante?
Asti Spumante is the name for a toasting wine made in (or close to) the city of Asti in Piemonte (Piemonte is that part of Italy on the north west, close to the France - the name literally means Pie'Monte = close to the feet of the mountains)
And Spumante, it means "making spuma", where spuma is foam.


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wwh Offline
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I don't giggle when the bubbles go up my nose, but I'd rather have spumoni any day.


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addict
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I'd rather have spumoni any day.

Me too! Anything Italian, with one layer on top of another, sounds good to me!




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Loved it, Helen! I plump for White Trashfindel myself ...



The idiot also known as Capfka ...
#51562 01/02/02 10:59 PM
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Is that $6-8 a gallon? If it is, then I vote for Big Red Gulp.


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