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#110946 08/26/03 05:02 AM
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Bingley Offline OP
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Something I came across for the first time, but is apparently widespread in commercial circles: non-reflexive uses of avail as a verb.

For example, instead of 'Avail yourself of this opportunity', they might say 'Avail of this opportunity'.

I find this clunky. There's a thud of silence after the avail.

Bingley


Bingley
#110947 08/26/03 07:51 AM
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dxb Offline
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If the writer is trying to save space then why not use common English and say simply: "Take this opportunity."?


#110948 08/26/03 10:16 AM
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old hand
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According to the OED, this form was already used by Shakespeare..
Shakes. Meas. for M. iii. i. 243 But how of this can shee auaile?
I don't know if the "commercial circles" found it there


#110949 08/26/03 01:06 PM
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wwh Offline
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Just a slightly ugly ellipsis?


#110950 08/26/03 05:51 PM
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You'll gotta remember that Shakespeare took major liberties with the language. Some of them stuck. This one didn't!


#110951 08/26/03 07:42 PM
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Zed Offline
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You also have to remember that advertising is responsible for "Kwik Kopy"
I'd rather have Shakespearian liberties stick than Madisonian.

#110952 08/26/03 08:04 PM
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> advertising is responsible for "Kwik Kopy"

well, that and the fact that they couldn't register(®) "Quick Copy".



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