I don't know any term for it.. but some of my favorites

Drunken Hines (the cake mix--perfect for baba au rum!)

and the old cafeteria chain-- big in NY, but i think also in other cities.. famous for its coin operated windows..
Horny and Hardup..

i can't think of the others.. but i have more.. (oh, a real NY one, the train lines N and R to queens.. also known as the Never and the Rarely--)