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Joined: Oct 2000
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Carpal Tunnel
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Carpal Tunnel
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BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to sample a new discount item -- Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range.
While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
The top 12 suggested names for Wal-Mart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante
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Joined: Mar 2001
Posts: 4,189
Carpal Tunnel
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Carpal Tunnel
Joined: Mar 2001
Posts: 4,189 |
Ah, yes...vying for that under-the-bridge Thunderbird market, are they? How 'bout calling it Guttersip? Just what the world needs...another cheap wine!
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Joined: Dec 2000
Posts: 13,803
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 13,803 |
Shateau LaFoote Rothschidt
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Joined: Jan 2001
Posts: 1,773
Pooh-Bah
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Pooh-Bah
Joined: Jan 2001
Posts: 1,773 |
and for the marketing slogan ....
Made with only the finest cane sugar
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Joined: Jan 2001
Posts: 13,858
Carpal Tunnel
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Carpal Tunnel
Joined: Jan 2001
Posts: 13,858 |
Winesnobs of the World, Unite!
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Joined: Mar 2000
Posts: 315
enthusiast
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enthusiast
Joined: Mar 2000
Posts: 315 |
And the number 1 name for Wal-Mart Wine... 1. Nasti Spumante
Do you recognize the joke in nasti spumante? Asti Spumante is the name for a toasting wine made in (or close to) the city of Asti in Piemonte (Piemonte is that part of Italy on the north west, close to the France - the name literally means Pie'Monte = close to the feet of the mountains) And Spumante, it means "making spuma", where spuma is foam.
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Joined: Jan 2001
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Carpal Tunnel
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Carpal Tunnel
Joined: Jan 2001
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I don't giggle when the bubbles go up my nose, but I'd rather have spumoni any day.
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Joined: Dec 2001
Posts: 688
addict
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addict
Joined: Dec 2001
Posts: 688 |
I'd rather have spumoni any day.Me too! Anything Italian, with one layer on top of another, sounds good to me!
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Joined: Nov 2000
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Carpal Tunnel
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Carpal Tunnel
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Loved it, Helen! I plump for White Trashfindel myself ...
The idiot also known as Capfka ...
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Joined: Jun 2001
Posts: 2,636
Carpal Tunnel
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Carpal Tunnel
Joined: Jun 2001
Posts: 2,636 |
Is that $6-8 a gallon? If it is, then I vote for Big Red Gulp.
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