from Brill's Content online: (you must pay to read)
Debunker: Metaphorical Mayhem
In a bid to make the Internet accessible, journalists turned to metaphors that obscured, rather than revealed, the real story.
by By Geoff Lewis
Brills Content Magazine

if this is the article in question, I think Mr. Lewis is on to something here....

[oh, and here's the leadin to the article: The Internet stock "bubble" was pumped up with a lot of hot air -- and even more dubious metaphors by the press. A financial reporter parses the words that helped float the "new economy." ]