From another thread Gould's "Life's Grandeur" also contains an excellent baseball primer for british readers. The change of title from Full House appears to have been a decision by Gould himself, who was unsure if the poker reference would be got by british readers (I consider it would have been, poker is a common enough game over here). I do think that publishers and film distributors certainly used to patronise their audencies by changing titles but this seems to be less common this side of the pond where we are daily introduced to american culture for hours at a time.