from Silva Rhetoricae:

personification
the counterfait in personation


Reference to abstractions or inanimate objects as though they had human qualities or abilities. The English term for prosopopeia or ethopoeia.


Examples
O beware, my lord, of jealousy!
It is the green-ey'd monster which doth mock
The meat it feeds on.
—Iago in Shakespeare's Othello 3.3.165-67

The insatiable hunger for imagination preys upon human life
—Samuel Johnson

personification