I've notice lately the word "jones" being used in ads (in US by Verizon phone company)and in TV show dialog.

I am familiar with the word -- know it for over 30 years-- but it is a street word. Has any one else noticed its increased use? and is it a US slang word or do others use it?

The Verizon ad refers to "your talk jones". Some sense of the word is evident from usage, send private if you want to know meaning, or at any rate, its original meaning.