To get back to words ...

So I don't need to be rude about WASP's - the word says it for me already - its rather waspish.

A good word to do with class is "aspirational" - everyone is selling lifestyle today. We don't sell the thing itself we sell the image. We used to talk of things being "classy" but I think that is less favoured now that we like to think we are living in a classless society.