It's not all that important, just a daily crosswords in a local paper. There were abbrevations and those things ignore the capitals. So maybe it's a Russian ale or the name of the sister of Rapunzel.Or maybe this:

Dictionary.com Unabridged (v 1.1) - Cite This Source - Share This :
ARU Computers. audio response unit.

An audio response unite sale? But...it makes no matter.