Stay out of the military. I know several people who expect the use of such honorifics as Master Sergeant, Major, Caption and Colonel. Of course, as with most ALL such ego driven justification, they've put in the time and effort to warrant said title. Sort of like doctors...

This isn't respect, it's social lubrication. Just as I would never refer to a Kate as a Katherine, use of titles when requested displays your own manners!

tempus edax rerum