To take Jackie's example one step farther, let's say you start at this school ten years after the original Emma has graduated. Your name is Emma. People say "That's so emma." Then they look at you and say, "Oh, I don't mean you, Emma. In fact, until you started here, I didn't even realize emma was a person's name - it's just an emma word. I feel so emma now." No amount of pleading will get them to stop using it, even if it's only to stop using it to your face. How do you feel now?