Ahhh... I see, you ass-u-me that the author of the article means "euphemism" in some strict one-to-one word replacement sense. I just ass-u-me'd that you had suddenly lost the ability to derive meaning from context. Silly me.

I also put it to you that if I were to say you're being too bloody strict in your interpretation of the word "euphemism" that I had no intention of saying "God's blood" in the place of bloody and in fact could have meant any number of unprintable oaths.