we've had lots of discussions in the dim, dark past regarding words for male- and female-specific activities. one such was the male version of a feminist (which came up during a 'chauvinism' thread); suggestions included malist and masculinist. so, fwiw, I submit:

the worthless word for the day is: hominist
someone who advocates equal rights for men

coined by G.B. Shaw in the preface to "Man and Superman" (1903)