Goodwill has a legal meaning, quite apart from those mentioned thus far in this thread. Goodwill is an intangible asset of a business enterprise, which explains why its value may be more than the sum of the value of its tangible assets. It has to do with prestige, a good name in the community, the reputation of the people running the company, its business history, and any other intangible factors which attract and retain customers.

PS: Seattlites are always welcome here. Didja see the SeaFair Torchlight Parade last night?