Marketing in english in China (
Chinglish?) seems to be effective as well.
Businessman's credo: Pay well, carry a sharp sloganDetroit Free Press, Wednesday, December 22, 2004
Extract:
"High above the garage door are yellow banners with red letters, encouraging workers with
slogans, like "Success is an attitude to embrace. .....
Now he rates workers according to their relative abilities and efforts. The bottom third still gets 1,000 yuan per month. The top third gets 5,000, and the rest are in between.
Asked which method gets better results -- slogans or money -- Tao smiles.
"Good pay is the most efficient way, but slogans do work!" [English slogans, it seems.]
http://www.freep.com/money/autonews/gm-china-bar222e_20041222.htm