Those stupid BUM Equipment sweatshirts from Wal-Mart. Apparently the first association for USns for the word "bum" is a hobo, not a person's rear end (where they came up with the brand name), and no one thought to check cultural stuff before they marketed it here. My mum really hates the brand name, she teeters on the point of finding it offensive.

I think we talked about BUM Equipment before you came here, Zed, and I discovered that they even have a website. It's a hoot when you read it thinking of the Canadian/British meaning of the word bum. Here you go:

http://www.bumequipment.com/ Enjoy!