when you frame the difference between buzzwords and clichés as hot and cold, you have failed to contextualize the real difference.

the speed of transactualization is increasing and old words are not a valid way to express our understand of the shifting paradigm.

new words are need to constuct the framework of reality, so that we can begin to move out our old logical constructs and into a dynamic changing, flexible workplace.

clichés are used to express whar are held to be truisms of the old frame work, but they ideas they express are a kind of nostalgia for a time and place that never really existed. in many ways, the virtual reality we are creating, is more real, simple because we know from the outset, it does not truly exist. virtual reality is easily manipulated, and infinitely upgradable, making it a value added format.