I hope that reviving old threads is not considered bad form here, but your post expressed my sentiments. The strident insistence that "architecting" is valid seems to come only from some in the 'IT' sector, and they seem in no hurry to explain why the "other" architects have no need of a unique verb to describe what they do. If Christopher Wren, Frank Lloyd Wright and Mies van der Rohe were happy to "design" buildings, why should the Johnny.com latelys in the software business feel such a pressing need to take a perfectly decent noun and bastardise it into an ugly verb? Surely if they really "must" have a verb all to themselves, they could invent one, rather than blag one? Perhaps they feel that stealing a grown-up word will solidify their rather amorphous job description.