gravitas

PRONUNCIATION: (GRAV-i-tas)
MEANING:
noun: Seriousness, dignity, or weightiness.
ETYMOLOGY:
From Latin gravis (serious). Earliest documented use: 1924.
USAGE:
"To some early critics, Mr. Büsser's playful choice lacked gravitas."
Victoria Gomelsky; Iconic Names for Iconic Watches; The New York Times; Feb 24, 2014.

A THOUGHT FOR TODAY:
I cannot stress often enough that what science is all about is not proving things to be true but proving them to be false. -Lawrence M. Krauss, theoretical physicist (b. 1954)
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GRAVITASK - a chore of utmost import to mankind's understanding of everything i.e. since no one has ever seen a wave or a particle it is only by faith that we conceptualize the existence of matter.