I hate to see perfectly good names shortened.
American Telephone and Telegraph was elegant but they have just legally changed to AT&T.
OTOH, I guess QANTAS is easier to paint on the tail of an aeroplane than the full mouthful!
By the way, all you Aussies, is it true that QANTAS will give you a small discount if you know what the letters stand for, or is it just another myth or wishful thought?
Iknow! I know! waving hand madly in air to catch teacher's attention)
wow