Dear Geoff the Giraffe,

Dear AS,
From our previous exchanges, you know only too well how hard I'm trying to resist the urge to make a pun about sticking my neck out!

Southern Bell Telephone is now BellSouth! Bank of Boston is now BankBoston!

I also note that Bank of America has discontinued its BA logo, perhpas because it's also the acronym for "Bare A**," and have replaced it with a piece of plaid. At least the two examples you cite reflect some hint of their true identity. Bell is inexorably linked with telephones, and Bank Boston says what and where, even if it's obfuscate. Still, obfuscation in the name of corporate "cuteness" is moronic, in this curmudgeon's not very damned humble opinion!