Sometimes people copyright or trademark the words they coin. Legendary basketball coach Pay Riley, for instance, owns the rights to the term ‘threepeat.’ In 1988 Riley was coach of the Los Angeles Lakers, who had just won their second championship in a row. Riley and Laker guard Byron Scott were sitting around a swimming pool in Hawaii trying to formulate a catchy phrase that would motivate the Lakers to win another championship in 1989. The phrase they came up with was ‘threepeat,’ and Riley immediately trademarked it
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