Pride, or to act proudly.

This question is prompted by the mission statement of a corporation -- something to the effect of "Proudly providing . . .".

My question is, is this a positive statement, given the negative connotations of pride, as in "Pride goeth before a fall", and pride being one of the seven deadly sins, etc..

I'd be most interested in the wisdom of your responses.

Regards,
regular lurker and occasional poster