Wordsmith.org: the magic of words

Wordsmith Talk

About Us | What's New | Search | Site Map | Contact Us  

Previous Thread
Next Thread
Print Thread
#801 - 03/21/00 12:59 PM Jell-o, Kleenex, and others  
Joined: Mar 2000
Posts: 4
jbutler003 Offline
stranger
jbutler003  Offline
stranger

Joined: Mar 2000
Posts: 4
Philadelphia, PA, USA
Years ago, I came across a word that referred to the process of using a formal name (like a brand name) in place of or interchangeably with the actual term. For example, Jell-o instead of gelatin or Kleenex instead of tissue.

Having worked for Scott Paper company, we were especially sensitive to the latter.

--Jay


#802 - 03/21/00 08:47 PM Re: Jell-o, Kleenex, and others  
Joined: Mar 2000
Posts: 23
cadaver Offline
stranger
cadaver  Offline
stranger

Joined: Mar 2000
Posts: 23
Ohio USA
On Branding

Q: Is there a term describing words such as cellophane and thermos
that were formerly trademarks but now have a generic meaning?

A: The process of a word going from brand to generic is called
generification; and the legal term for this process is genericide. It is an
apt term because despite the sentiment that 'imitation is the highest
form of compliment,' if a trademark becomes generic, a company's
branding power is lost which is the reason that Xerox, Kleenex, Dixie
cup are not generics; their parent companies fight this trend fiercely.



#803 - 03/22/00 06:17 AM Re: Jell-o, Kleenex, and others  
Joined: Mar 2000
Posts: 4
jbutler003 Offline
stranger
jbutler003  Offline
stranger

Joined: Mar 2000
Posts: 4
Philadelphia, PA, USA
I think that is the word I was looking for.

Thanks,
Jay



Moderated by  Jackie 

Forum Statistics
Forums16
Topics13,879
Posts224,115
Members9,030
Most Online3,341
Dec 9th, 2011
Newest Members
santo, piostylist, prgill, thefoeller, Ajubdeen
9030 Registered Users
Who's Online Now
0 registered members (), 53 guests, and 2 spiders.
Key: Admin, Global Mod, Mod
Top Posters(30 Days)
Top Posters(All Time)
wwh 13,858
Faldage 13,803
Jackie 11,613
tsuwm 10,538
LukeJavan8 9,036
AnnaStrophic 6,511
Wordwind 6,296
of troy 5,400
Disclaimer: Wordsmith.org is not responsible for views expressed on this site. Use of this forum is at your own risk and liability - you agree to hold Wordsmith.org and its associates harmless as a condition of using it.

Home | Today's Word | Yesterday's Word | Subscribe | FAQ | Archives | Search | Feedback
Wordsmith Talk | Wordsmith Chat

© 1994-2017 Wordsmith

Powered by UBB.threads™ PHP Forum Software 7.6.0
Page Time: 0.011s Queries: 13 (0.003s) Memory: 2.6574 MB (Peak: 2.7392 MB) Zlib disabled. Server Time: 2017-11-18 21:43:20 UTC