|About Us | What's New | Search | Site Map | Contact Us|
You are not logged in. [Log In] Wordsmith.org » Forums » General Topics » Q&A about words » I can't remember the correct descriptive word Register User Forum List Calendar Active Topics Search FAQ
#206551 - 07/31/12 01:23 AM I can't remember the correct descriptive word
I write today seeking the right word to describe the verbal phenomenon of having a title or a word provide a socially positive cover or soft sell for a a more hard fast direct title or concept. For instance, the "Human Rights Campaign" is the tile used by the Gay rights movement. The "Environment Sustenance Initiative," is used by the logging and paper industry. What is the word to describe this verbal phenomenon. Does it end in"nym?"
#206552 - 07/31/12 01:57 AM Re: I can't remember the correct descriptive word [Re: EPHRAIM]
Loc: Netherlands, the Hague
If it were one word it might be called a euphemism
"The act or an example of substituting a mild, indirect, or vague term for one considered harsh, blunt, or offensive: "Euphemisms such as 'slumber room' . . . abound in the funeral business" ). "
But for this type of lables I'm not sure. Welcome.
#206553 - 07/31/12 11:55 AM Re: I can't remember the correct descriptive word [Re: EPHRAIM]
Loc: Land of the Flat Water
----please, draw me a sheep----
#206566 - 08/02/12 11:24 PM Re: I can't remember the correct descriptive word [Re: EPHRAIM]
Loc: down under
I think Bran has it with euphemism
but also consider.... marketing...a strategic plan to capture the audience.
#206600 - 08/07/12 06:13 AM Re: I can't remember the correct descriptive word [Re: EPHRAIM]
Loc: Netherlands, the Hague
Originally Posted By: EPHRAIM
"Human Rights Campaign" is the tile used by the Gay rights movement. The "Environment Sustenance Initiative,"
It also has to do with upgrading perfectly OK definitons, like the cleaning lady or man has become 'interior caretaker' and the garbage men are called 'environment employees'. It may sound better, it's still the same job and not much wrong with that.
#206607 - 08/08/12 12:02 PM Re: I can't remember the correct descriptive word [Re: EPHRAIM]
Loc: Virginia, USA
"Framing." Check out George Lakoff.
Although, "framing" is not necessarily masking or misdirecting intent. I can't see how the quest for "gay rights" is anything other than a human rights issue.
In some cases, "framing" is "spin." Spin can mean retelling a story in a framework that makes it seem different than what it is (or what it seems).
Different groups can frame things differently. The "Affordable Care Act" sounds more agreeable than "Obamacare" to people who have been trained to dislike him.
In the same way, "Defense of Marriage Act" sounds more agreeable than "An act to codify irrational, religious prejudice into law."
Edited by TheFallibleFiend (08/08/12 12:02 PM)
#206708 - 08/17/12 01:23 PM Re: I can't remember the correct descriptive word [Re: TheFallibleFiend]
Loc: Lancaster, UK
It certainly is a euphemism, but to me, it is very like - possible quite - a "nominalisation."
This is a well-known device in newspaper writing, advertising and numerous other fields where a name is given to a concept, such as 'Human Rights' or Civil Liberty' that becomes so well used that no-ine thinks aboiut the actual menaing any more.
'Human Rights' can mean different things to different people, but we can all agree that humans have rights and that it is a "good thing" to defend them, even though one might mean that humans have the right not to be judicially murdered, whilst others think that humans have the right to be protected from murderers and rapists by hanging them.
(I'm not taking sides, here - just using an example! 'Liberty' is another very wooly nominalisation. - Liberty to do what??)_________________________
I'm immortal until proven otherwise
Forum Stats 8909 Members
Max Online: 3341 @ 12/09/11 02:15 PM
Newest Members Rockyhud220, L82cannon, tien170164, ramulusri, Delaisa
8909 Registered Users
Who's Online 0 registered (), 129 Guests and 3 Spiders online. Key: Admin, Global Mod, Mod
Top Posters (30 Days)
wofahulicodoc 79 endymion6 76 LukeJavan8 62 May 25 BranShea 3 Markubus5 2 Tromboniator 1 peter_in_boston 1 Hansje1980 1
wwh 13858 Faldage 13803 Jackie 11613 tsuwm 10537 LukeJavan8 8046 Buffalo Shrdlu 7210 AnnaStrophic 6511 wofahulicodoc 6418 Wordwind 6296 of troy 5400
Board Rules · Mark all read Contact Us · Wordsmith.org · Top
Disclaimer: Wordsmith.org is not responsible for views expressed on this site. Use of this forum is at your own risk and liability - you agree to hold Wordsmith.org and its associates harmless as a condition of using it.
Home | Today's Word | Yesterday's Word | Subscribe | FAQ | Archives | Search | Feedback
Wordsmith Talk | Wordsmith Chat
© 1994-2016 Wordsmith