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#110063 08/16/03 07:03 AM
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Another post got me thinking on this one, how many ad slogans do we carry around with us? How much precious grey matter is being taken up with the words to the milk song and similar. Here are a few that spring to mind immediately

beanz meanz heinz
get a life, get a dishwasher ( British Gas , I don't know why, it was in the eighties and I was very small)
only smarties have the answer
in't milk brilliant
a mars a day helps you work rest and play
the car in front is a toyota
everything we do is driven by you ( Ford)
new thinking new drinking ( Fruit Shoots)
you know when you've been tangoed ( Tango)
the stars will always shine the birds will always sing as long as there is thirst there's always the real thing ( Coke)
image is nothing thirst is everything ( Sprite)
just do it ( Nike)
only the crumbliest flakiest chocolate tastes like chocolate never tasted before ( Flake)
give the dog a phone ( Churchill)
konica colours are calling me
the worlds favourite airline ( BA)
ask frank ( drugs advice for kids)
bellys gonna get ya bellys gonna get ya BELLY BELLY BELL-EY BELLY BELLY BELL-EY (Addidas)
it's cool for cats(milk)
Accrington Stanley, who the ell are they? exactly! (milk again)
taste the rainbow ( Skittles)
good things come to those who ...wait ( Guinness)


that took about five minutes, and I know there are a hundred more in there, i wonder why some stick and some don't Looking over that list there is an awful lot of junk food, and long running adverts tha haven't switched their slogan for probably my whole life. A few of them are from good adverts, the ones that catch your attention or make you smile ( addidas, smarties, tango, milk and guinness) the rest of them are pretty dire corporate power chord fests. I think it is the relentlessness of the message rather than the quality of the pitch that got them up there. Erm, I'm no quie sure what my point is if any, i would be interested to see what five minutes of your time throws up i spose. i have to stop typing now cos the t on my keyboard is going and it's driving me insane.



#110064 08/16/03 09:29 AM
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I think it is the relentlessness of the message rather than the quality of the pitch that got them up there.

I'd like to suggest that it is the quality of the pitch, specifically, the double entendre, which got most of them up there.

When we literally 'think twice' about a slogan we hear for the first time, we are more likely to remember it than if it made no first impression at all.

As you have said, some undistinguished slogans ("pretty dire corporate power chord fests") can be drilled into us if we are exposed to them often enough, but, dollar for dollar, wit delivers more punch than ubiquity any day of the week.

Of course, ubiquity works. We will remember a slogan even if we have grown to hate it.

When presented with an impulse decision, we will buy what we 'know' even if it ought to be against our better judgment. If it weren't so, advertisers wouldn't try to 'subvert' us.


#110065 08/16/03 02:20 PM
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interestingly(I guess ), is that I recognized only two of the slogans you used: Nike and Skittles... it will be fun to see which worldwide slogans emerge.

I think I just became a pooh-bah...!



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#110066 08/16/03 03:39 PM
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Do you know the secret handshake?


#110067 08/16/03 03:42 PM
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sorry, I need to run, thundering here... but can you teach it to me when I get back?



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#110068 08/16/03 11:08 PM
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looking good for your money ( Scottish Widows)
who gives you extra, who, who who, who ( not sure)
the man from ( Delmonte)
go to work on an egg
more reasons to shop at morrisons
St Helens glass has the class
you can do it when you B&Q it
ba ba ba ba babybel oh babybe-e-el, one taste will tell, try the little cheese, da da da da da please
some things are priceless, for everything else there's mastercard
hands that do dishes can be soft as your face with mild green fairy liquid
and on and on and on and ariston
you do the shake and vac and put the freshness back
it's good to talk (bt)
i feel like chicken tonight like chicken tonight
loreal, because i'm worth it
maybe she's born with it maybe it's maybelline
that's my johnsons baby, yes sir, don't mean maybe, that's my, that's my johnsons baby oil
if you like a lot of chocolate on your biscuit join our club
melt in your mouth not in your hand ( m&m's)
ppppppick up a penguin
why take two bottles into the shower when you can wash and go
the smashing orangey bit ( jaffa cakes)
mr soft, why is the world in which you live so very strange, mr so-o-oft why is your world so very soft and rearranged ( softmints)
one tictac is only two calories
you're never alone with a strand
there is another way ( NatWest bank)
hoots mon thus joose loose aboot this hoose ( fruit pastilles)
made with girders ( irn bru)
the future's bright, the future's orange ( orange)
(song)got to get myself connected(/song) Nokia, connecting people ( mobile phone)
It's time to live unlimited ( Ikea)
You know where to come ( Comet- electrical shop)
that'll be the Daewoo
It's an armadillo ( Dime bar)
The best a man can get ( Gillette)
Evian, live young
mum's gone to Iceland ( frozen food shop)
Aaaah, Bisto ( gravy)
have a break, have a KitKat
Hovis, bakers born and bred
Yorkshire tea, like tea used to be
Lilt, the totally tropical taste
drink Australian think Australian ( fosters lager)
Australians wouldn't give a four x for anything else ( Castlemaine XXXX lager)
Australians are four x-ing everywhere ( same again)
What a refreshing change ( Woodpecker cider)
everyones bingoing mad ( Gala Bingo)
we only let you drink it when it's ready ( Grolsch lager)
Schtop schtop, this blue movie isn't ready yet, where is your moustache and why are you fixing the fridge ( Grolsch again)

pant pant, my god i am scaring myself, i have to got to bed and spend a month as far away from commercial communications as possible. the worst thing is i'm sure i's think of a million more if I sat here for long enough or just surfed a few companies sites or something. I'm so unsettled i'd even go so far as to type, ecky thump, and that i don't do lightly. Anyway, have a pop with some slogans or what have you, lets see if we can't claw something cerebral from this compost of consumerism that is my long term memory.



#110069 08/16/03 11:37 PM
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There, there, dody. Get it all out, you'll feel so much better


#110070 08/17/03 01:31 AM
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i'd even go so far as to type, ecky thump

ecky thump?


#110071 08/17/03 03:12 AM
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some things are priceless, for everything else there's mastercard
i feel like chicken tonight like chicken tonight
loreal, because i'm worth it
maybe she's born with it maybe it's maybelline
The best a man can get ( Gillette)


these I've heard of.



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#110072 08/17/03 07:26 AM
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Smartie people are happy people, they smile all the time

We're with the Woolwich

Heineken reaches the ---s other beers cannot reach

Put a tiger in your tank

And all because the lady loves Milk Tray

Siapa takut?



Bingley


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