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There's no "glam" in "conglomerate" in the teen market: Gillette tries to capture a whiff of teen marketFirm's brand name conspicuously absent Boston Globe, August 7, 2005 Gillette Co. wants teenagers to believe that its new Tag body spray will make them babe magnets. What Gillette does not want them to know is that it makes the hip scent.
The company's name does not appear anywhere on the cans, which warn users that the body spray is ''uniquely designed to attract the ladies." Gillette's name is also missing from the television and magazine advertisements showing gaggles of women tackling Tag-wearing teens.Fantasy sells as easy as pie As long as it smells like pie in the sky. A cologne's no gyp If it makes you feel hip Unless it's designed by some suit in a tie. http://snipurl.com/grzf
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In Iraq, the life you save ...Seattle Times, August 7, 2005 [from LA Times] DSAC-Iraq to Baghdad veterans — is part Outward Bound and part James Bond.
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The civilians are taught how to behave if taken hostage (don't panic) and are told what to do if confronted by kidnappers (move). They learn what to do if their convoy is ambushed (get out of the "kill zone" — the area targeted by attackers), what to use to control bleeding (duct tape, necktie, sock) and what to do before leaving for Iraq (make a will).
The 19 men and nine women in a recent course were government and contract office workers and technical experts, not people familiar with guns or heavy ordnance. With their expertise required in Iraq, they volunteered to serve there — out of a sense of duty and patriotism, several said.
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For some of them, he predicted, living in Baghdad would cause insomnia, irritability, impatience, depression and what the instructor called "emotional shutdown."A Baghdad tour is no stroll downtown You could get nabbed or even mowed down By a rocket mortar Or a suicide porter Or if you're lucky by emotional shutdown. http://snipurl.com/gs2b
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Makeup gets the brushoffNatural look appeals to women adopting a 'less is more' approach Chicago Tribune, August 7, 2005 The hottest look in makeup right now, beauty editors agree, is looking like you're not wearing any at all.
"No one wants to look like they are spackled," said Sarah Brown, beauty director at Vogue magazine. "The point is to make your skin look better than it is."
Signs of the "less is more" approach are popping up in unexpected places.http://snipurl.com/gs90What is hot in makeup is really not What you thought. The stuff you bought At a price so dear Is so thin and clear You would look as good without the lot.
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Baring AllSome runners are gaining strength by going shoeless Seattle Times, Sunday Magazine, August 7, 2005 There have been accomplished barefoot runners over the years. Ethiopia's Abebe Bikila won the first of consecutive Olympic Gold Medals in 1960 by finishing with a world record. And there was Zola Budd. But can we mortals handle it?
Many podiatrists and sports-medicine experts say that going barefoot for a bit can help build strength in the feet and calves, but people who take it to the extremes, such as marathons, are asking for trouble.
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Nike released this spring its Free 5.0, which, curiously, is barely a shoe (although it retails for $85). The Free was developed and is advertised as a way to reap the strength-training benefits of running barefoot, but doing so while protecting the foot from the vagaries of the urban jungle (glass, gum, rocks).
Nike's lab in Beaverton, Ore., studied the biomechanics of barefoot running and noticed wide differences between running with and without shoes. Without shoes, the foot strikes the ground in a far more neutral angle and the toes play a far greater role. The results, the company says, include a more even distribution of pressure.
Development of the shoe began three years ago, when a team of Nike designers were on a trip to Palo Alto and watched Stanford track athletes warming up barefoot.
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Dr. Brian McInness of the sports medicine clinic at Virginia Mason Medical Center says people with perfect biomechanics who train progressively should do fine with the shoes, but the shoes likely won't be "for the masses."
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In a recent article, Men's Journal describes the differences that come naturally when one runs barefoot. With shoes, you typically run with an upper body that is tall and straight. Your landing leg sets straight down in front of the torso and the heel strikes the ground first. Without shoes, your upper body takes a shorter posture, your landing leg stays beneath the torso and your forefoot, not your heel, strikes — lightly.http://snipurl.com/gs9t
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