"buzz quotient" - 07/29/05 10:56 AM
Agassi's Buzz Quotient Is Light-Years Ahead
Los Angeles Times, July 29, 2005
If Andre Agassi wins this week's Mercedes-Benz Cup tennis event at UCLA, he will be known as two things:
1. Champion.
2. The man who saved the tournament.
The rescue effort by the veteran superstar, who has as much name identification and marketability as the other 31 players here combined, continued Thursday. Agassi ... will join the following in the quarterfinals: Paradorn Srichaphan, Xavier Malisse, Juan Ignacio Chela, Gilles Muller, Robby Ginepri, Ricardo Mello and Dominik Hrbaty.
Yes, those are tennis players, not questions in a spelling bee.
They are all good players ... But their ability to create a buzz or attract some late-week ticket movement for the ATP event that ends Sunday is limited. You're not going to hear a lot of talk around the office water cooler today like this: "Hey, whaddya think? Mello or Malisse in the final?"
http://snipurl.com/gl0g
Los Angeles Times, July 29, 2005
If Andre Agassi wins this week's Mercedes-Benz Cup tennis event at UCLA, he will be known as two things:
1. Champion.
2. The man who saved the tournament.
The rescue effort by the veteran superstar, who has as much name identification and marketability as the other 31 players here combined, continued Thursday. Agassi ... will join the following in the quarterfinals: Paradorn Srichaphan, Xavier Malisse, Juan Ignacio Chela, Gilles Muller, Robby Ginepri, Ricardo Mello and Dominik Hrbaty.
Yes, those are tennis players, not questions in a spelling bee.
They are all good players ... But their ability to create a buzz or attract some late-week ticket movement for the ATP event that ends Sunday is limited. You're not going to hear a lot of talk around the office water cooler today like this: "Hey, whaddya think? Mello or Malisse in the final?"
http://snipurl.com/gl0g