Delta Airlines runs a shuttles to DC and Boston out of NY, and it recently "improved" the service..their new ad is
LOSE WAIT--

What do you think?

Great to lose WAIT - that's good news, if true. I have yet to meet anybody who enjoys
waiting. But doubtful any avoirdupois lost.

doubtful any avoirdupois lost

And, it is to be hoped, none of troy.

Dear Faldage: without meaning to be ungallant, I think of troy would gladly lose avoirdupois.

Oh! When I saw "Diet Time" was the thread header, I assumed we were about to discuss the Japanese Parliament. So slice me sushi! I'm about to lose my tempura.

Dear CapfKa: Get your anisakiasis treated, that will improve your disposition.

Don't you try to worm your way back into my affections, Bill. I'm very careful about my sushi ...

Being "careful" is useless. Only cooking counts. And only worms would want your
affection.

I think it's an ouchingly clever slogan. Reminds me of those cutesy names for coffee shops and haircut places.

>LOSE WAIT--<

I love it!

I soooo wanted to go into Advertising, but did not have the confidence to. As much as I love words, I still feel like I am running naked through the halls of the English Department at an Ivy League school, when I proffer my written words.

Lost your knickers, did you? *heh*heh

"Advertising causes conflicts at exactly the most vulnerable age for children to be in conflict with parents."
–Quoted by Jonathan Rowe "Modern Advertising: The Subtle Persuasion" Christian Science Monitor, 29 Jan 87

"Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding."
–Quoted in David S McLellan and David C Acheson eds Among Friends Dodd, Mead 80
Dean Acheson

"Advertising has always been the Peck's Bad Boy of American business ... urging us to buy things we probably don't need and often can't afford."
–NY Times, 24 Jun 84

Yes, advertising can be intrusive, offensive and dull. But it has given us so many clever turns of phrase and plays on words. For example:

A rejected suggestion for the campaign for the Dodge Omni car was to change the name of the sun roof to a "moon roof," and in ads feature the car under night sky with the caption: "Moon Over My Omni."

And one of my favorites is a Christmas holiday ad for a premium brand scotch:

Ingle Ells, Ingle Ells
What's Missing?

Then there's those supremely ironic (in the USn sense) moments such as Mercedes-Benz's choice of the Joplin/McClure song for their ad campaign a few years back.

"I honestly believe that advertising is the most fun you can have with your clothes on."

- Jerry Della Famina, From Those Wonderful Folks Who Gave You Pearl Harbor (1971), New York: Pocket Books

LOSE WAIT

Now, if it was LOOSE WAIT we'd know who wrote it, wouldn't we? moose season is still open