Jiu Jitsu marketing- a marketing campaign designed to win converts with anti-establishment consumers, in particular, teenagers, by subverting the establishment into using its own media weight against its own interests.

Akademiks' "get brain" literacy campaign* is just the opening assualt on our sensibilities.

I hate to say it -- and I mean this sincerely --- but the "war on terror" has inseminated this insidious strain of marketing.

* as reported in the New York Daily news and elsewhere:

http://www.gothamist.com/archives/2004/11/05/street_slang_update_brain_doesnt_mean_smart.php

I hate to say it -- and I mean this sincerely --- but the "war on terror" has inseminated this insidious strain of marketing.

The harder we blow, the more trouble we sow.

As Pogo said: "I have seen the enemy. And it is us."