A while back, y'all had a nice discussion on incentivize (the ugly little word). That was pretty straightforward.
This one is more difficult, as it is an established word - just one I have a problem with.

I'd like your thoughts: why is "utilize" ever needed when "use" would do? I think it is way over utilized and drives me crazy (admittedly, a short trip...)!!

While I doubt we can actually do anything about it, I would like your thoughts.

R