You want your brand to be unique, yet easily remembered... and Corporations want to remain flexible in their expansion of business. So they don't want to be tied to a particular type of article by their brand name.

Well, I guess that explains why General Electric's logo has been around unchanged for a century! No need for cutesy yuppie-sounding tripe. Most products use electricity, so the name has plenty of latitude. It fits your criteria well, with old-fashioned script. So much for being "modern!"