Thanks, I'd always wondered what exactly "store brand" meant when I'd read it in magazines, etc. Here the store brands have their own names depending on the chain involved (Safeway - "Safeway Select", any store owned by Loblaws - "President's Choice", any store owned by IGA/Sobeys monster conglomerate - "Our Compliments") and I never had a word to consider them all as a group. The step below the store brand is affectionately called "No-name brand", as mentioned above - it's the one with the plain-coloured packaging with just the name of the product on the front. "No-name brand" is one of those great names to use for a group when you're stuck doing some stupid group team-building games and you're instructed to pick a name for your group.