Wordsmith.org: the magic of words

Wordsmith Talk

About Us | What's New | Search | Site Map | Contact Us  

Topic Options
#801 - 03/21/00 07:59 AM Jell-o, Kleenex, and others
jbutler003 Offline
stranger

Registered: 03/15/00
Posts: 4
Loc: Philadelphia, PA, USA
Years ago, I came across a word that referred to the process of using a formal name (like a brand name) in place of or interchangeably with the actual term. For example, Jell-o instead of gelatin or Kleenex instead of tissue.

Having worked for Scott Paper company, we were especially sensitive to the latter.

--Jay


Top
#802 - 03/21/00 03:47 PM Re: Jell-o, Kleenex, and others
cadaver Offline
stranger

Registered: 03/17/00
Posts: 23
Loc: Ohio USA
On Branding

Q: Is there a term describing words such as cellophane and thermos
that were formerly trademarks but now have a generic meaning?

A: The process of a word going from brand to generic is called
generification; and the legal term for this process is genericide. It is an
apt term because despite the sentiment that 'imitation is the highest
form of compliment,' if a trademark becomes generic, a company's
branding power is lost which is the reason that Xerox, Kleenex, Dixie
cup are not generics; their parent companies fight this trend fiercely.



Top
#803 - 03/22/00 01:17 AM Re: Jell-o, Kleenex, and others
jbutler003 Offline
stranger

Registered: 03/15/00
Posts: 4
Loc: Philadelphia, PA, USA
I think that is the word I was looking for.

Thanks,
Jay


Top

Moderator:  Jackie 
Forum Stats
8748 Members
16 Forums
13809 Topics
215563 Posts

Max Online: 3341 @ 12/09/11 02:15 PM
Newest Members
grannygoose, BondNickles, bobwar, Johnreed28, Lakshman
8748 Registered Users
Who's Online
0 registered (), 23 Guests and 4 Spiders online.
Key: Admin, Global Mod, Mod
Top Posters (30 Days)
LukeJavan8 96
endymion6 92
wofahulicodoc 88
A C Bowden 54
Tromboniator 11
tuhin 2
chicablanca 1
Jorg 1
Top Posters
wwh 13858
Faldage 13803
Jackie 11609
tsuwm 10523
Buffalo Shrdlu 7210
LukeJavan8 6608
AnnaStrophic 6511
Wordwind 6296
of troy 5400
BranShea 5282

Disclaimer: Wordsmith.org is not responsible for views expressed on this site. Use of this forum is at your own risk and liability - you agree to hold Wordsmith.org and its associates harmless as a condition of using it.

Home | Today's Word | Yesterday's Word | Subscribe | FAQ | Archives | Search | Feedback
Wordsmith Talk | Wordsmith Chat

© 2014 Wordsmith