When I tore myself away from story about Anu ( insert Namaste emoticon here) in Smithsonian mag I browsed the "LETTERS" and found this :
In Richard and Joyce Wolkomir's article "You Are What You Buy," advertising analyst James Twitchell asks why his "daughters are willing to buy a bottle of water worth two cents and pay $1.50." Hasn't he ever noticed that the name of one of the best-selling bottled waters, Evian, is the word "naive" when spelled backwards?
Letter signed : Alec W. Gray of Bellair Bluffs, Florida.
This person Alec W. Gray should be among us!
Where are you Alec Gray?
I can hope that -- since he obviously reads the magazine -- he will see the article about Anu of blessed name and come aboard.
wow

He's probably lurking, holding all the words we write up to the mirror in anticipation of another letter to the editor ...

Or playing all his Beatles records backwords to listen for satanic verses.

La belle Bel dit: Or playing all his Beatles records backwords to listen for satanic verses.

Funny ... I thought it was Black Sabbath that had retro religion built in (I did get the backwords).

I tried it once and they sounded exactly the same whichever direction you played the records.