I'm sure we get in touch with countless advertisements everyday and some of the slogans get nailed into our heads pretty much so that we'll remember them.

Here's a [img]http://adage.com/century/campaigns.html[/img] link to some examples.

So exactly what are the common words (or if there's wordplay involved) to produce such effective advertising slogans?

Hi, maclare, and welcome aBoard.

Sorry, though--I have enough junk in my brain without deliberately going to a site that seems like it'll add even more.

But at a guess, I'd say that words linked to music and/or humor would be more likely to be remembered.

Hi Jackie,

Thanks for your reply.

Any chance you have any favorite ads that you really love?
And which do you think plays a more important role?
words or visual elements.

Kia ora Maclare,
Advertising is a means to an end in the sense that the aim is to communicate an idea or thought that leaves an impression or creates a brand recognition. The general methods vary through the mediums. Television is primarily a visual device where the ads are geared to leave you with an image or scenario that you will see on the shelf when you go shopping, colours are especially utilised for this reason. In radio quite often mnemonics are used to maintain recognition especially in phone numbers, jingles and brand names. In Print words are used to reinforce an image or a logo and is the primary device.
Of course all the ideas are written down first, so in terms of importance I always maintain the writing is the most important aspect of any film, radio or print ad.
Sorry, I don't favour any ad over another.

Thanks Olly.
I guess words still the ultimate influence and the basic communication tool we all use.

This top 100 hits list seems more of a histroy lesson multiplied by "someone's" theory of an effective add campaign. Doesn't really say much about any criteria because of the combination of those criteria used to create it.

I know #2 like the back of my hand.... mainly because of its widespread distribution and my exposure to collectibles, but I have never heard of #1.... til now... but, then again, I'm not much a capitalist or a consumer and it was a couple two-tree years before my time. Oh!... and marketing as a whole "buddy's up" to the next best thing to the spawn of satan.... but let's not go there.

Being a bit musically inclined, my memory is drawn immediately to the jingles which, at least, follow the article's #3 criteria. The other criteria are, as I mentioned before, a bit vague and assuming and clearly help categorize this top 100 list into a list that agreement with which would probably be divided into "sides of the aisle" and/or sides of the thinly veiled curtain behind which the writer stands (even if it owns up to failure and/or the futility of making such a list in the first place).

But, personally ultimately, I know of advertising that uses only words, but I remember those which also incorporate music, rhythm or poetry.

However, to call advertisement as: "They are treasures. For one, they are important artifacts in our culture." is to promote a specific definition of "our" culture, of which there isn't. A rather pompus assertion in the attempt.


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EDIT = BTW, A hearty welcome to you, maclare.

I used to subscribe to Ad Week magazine. One of the things about it that amused me was involved with two regular features they had. In one they would analyze in some depth a particular new ad campaign. In the other they would analyze briefly several new ad campaigns. These features were done by different people. It was not uncommon for them to cover the same campaign and also not uncommon for them to disagree radically about the effectiveness of that campaign.

I was disappointed not to see one of my favorites. An adman gets sent back in a time machine and ends up going along with Odysseus. He is in the cave when the Cyclops tries to kill them all. When asked by Odysseus what he should do, he replies, "My advice, sir, get de eye, sir."

What about new non-words used in advertising?

cool website to check out - http://www.addictionary.org where people submit made up words and definitions. some of them are really clever.