Jiu Jitsu marketing - 11/14/04 12:24 PM
Jiu Jitsu marketing- a marketing campaign designed to win converts with anti-establishment consumers, in particular, teenagers, by subverting the establishment into using its own media weight against its own interests.
Akademiks' "get brain" literacy campaign* is just the opening assualt on our sensibilities.
I hate to say it -- and I mean this sincerely --- but the "war on terror" has inseminated this insidious strain of marketing.
* as reported in the New York Daily news and elsewhere:
http://www.gothamist.com/archives/2004/11/05/street_slang_update_brain_doesnt_mean_smart.php
Akademiks' "get brain" literacy campaign* is just the opening assualt on our sensibilities.
I hate to say it -- and I mean this sincerely --- but the "war on terror" has inseminated this insidious strain of marketing.
* as reported in the New York Daily news and elsewhere:
http://www.gothamist.com/archives/2004/11/05/street_slang_update_brain_doesnt_mean_smart.php