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Posted By: TEd Remington A blow to the advertising industry - 11/05/04 08:55 PM
Darn darn darn. I wish I could make up stuff as weird as the truth!!

NEW YORK (Reuters) - New York officials were red-faced on Friday after they discovered that clothing ads on city buses that appeared to promote reading suggested a love of books could be rewarded with oral sex.

The advertisements that ran on about 200 buses across the city in recent months carried posters displaying a suggestively posed woman in hot pants kneeling among a pile of books beside the snappy slogan "Read Books, Get Brain."

What unhip, unsuspecting local transportation officials did not know was that "get brain" is street slang for oral sex.


The ads -- from hip-hop clothing maker Akademiks, which intended the double-entendre -- was stripped off New York buses on Friday after transportation officials discovered the street slang meaning.

Metropolitan Transit Authority spokesman Tom Kelly condemned the "vulgar street phrases" in the racy ads he said were "demeaning women."

"To me and I believe to everyone else, while it was done by a clothing line, it would give the impression that it was also promoting reading and literacy," Kelly told Reuters.

"It's easy enough to understand how that would get by based upon someone not knowing the expression."

A spokesman for the New York-based clothing maker noted the ad campaign had run since September and "we hadn't had any complaints at all."

New York officials may not be the only ones caught out.

Akademiks also placed the ads on buses and bus shelters in Miami, Chicago, Los Angeles, Detroit, San Francisco and Philadelphia, the company spokesman said.

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Hearkens back to the good old days when court ladies had a choice: they could curl up with a good book or with one of the pages.

And I guess someone who reads a lot would be at the head of the class. Someone stop me. If this keeps up I am going to have an in(fel)lated ego.

And from the back seat of the car, "Don't STOP! I swear to you I'll read the last chapter later."

"Mrs. LeTorneau, I finished the assigned reading."

"Cliff Notes? Here's the massage oil."

Posted By: musick Re: A blow to the advertising industry - 11/05/04 10:46 PM
Nice thread name.

Posted By: plutarch Re: A blow to the advertising industry - 11/12/04 05:14 AM
A picture is worth a thousand words, TEd Rem.

http://www.nydailynews.com/news/local/story/249826p-213902c.html

This ad is proof you can't judge a book by its cover.

Posted By: belMarduk Re: A blow to the advertising industry - 11/12/04 02:13 PM
Ooo, the picture is rather suggestive.

Plutarch, can you fix your link? It boots us out of AWAD when we click on it and we can't get back here by clicking on the "back" button.

Posted By: belMarduk Re: A blow to the advertising industry - 11/12/04 02:13 PM
Ooo, the picture is rather suggestive.

Plutarch, can you fix your link? It boots us out of AWAD when we click on it and we can't get back here by clicking on the "back" button.

Posted By: plutarch Re: A blow to the advertising industry - 11/13/04 02:30 PM
Plutarch, can you fix your link?

I am tempted to say that that is the price of prurient curiosity but, seriously, I don't know how to "fix" the link. All I did was paste the url into my post (same as I have always done).

If you tell me how to "fix" it, belMarduk, will do. In the meantime, I can't even get the link to work for me.

Posted By: jheem Re: links - 11/13/04 02:41 PM
The link works for me. It opens a new window with no history, hence the back button is grayed out. Just close the window and underneath you'll find AWADtalk waiting patiently. This is SOP with any links I've seen on the board.

Posted By: Buffalo Shrdlu Re: links - 11/13/04 03:13 PM
or if you're using a *good browser like Safari or Firefox or Mozilla, you can right-click and open it in a new tab....

Posted By: jheem Re: andouilles - 11/13/04 03:16 PM
a *good browser like Safari or Firefox or Mozilla

I keep wondering when M$ is gonna quote discover unquote tabbed browsing?

M$ is gonna

they're too busy plugging security holes...
Posted By: jheem Re: Billings Gate - 11/13/04 03:26 PM
they're too busy plugging security holes...

Didja mean digging?

Posted By: plutarch Re: A blow to the advertising industry - 11/13/04 05:07 PM
The "Get Brain" photo in this news report can be blown up to reveal that that is not a carrot pointing at her open mouth but her own thumb.

Is the advertiser thumbing their nose at the establishment? If so, kids are gonna luv this ad. The more 'scandalized' the response, the more they are gonna love it.

From the advertiser's point of view, this is as good as it gets. Buzz in the street ["street cred"] and horrified headlines gratis in the straight media.

Who ever heard of "Akademiks" before? Who hasn't heard of them now?

http://www.gothamist.com/archives/2004/11/05/street_slang_update_brain_doesnt_mean_smart.php

Posted By: plutarch Judo Marketing - 11/14/04 11:21 AM
The establishment doesn't think much of "Akademiks", but the establishment isn't buying their stuff, dude.

An establishment sneer is like the Good Housekeeping Seal of Approval.

This is far more effective than "guerrilla marketing". It's Jiu Jitsu marketing*.

* Jiu Jitsu marketing - a marketing campaign designed to win converts with anti-establishment consumers, in particular, teenagers, by subverting the establishment into using its own media weight against its own interests.



Posted By: plutarch Bibliatio - 11/14/04 11:52 AM
Whether we like it or not, friends [and if we don't like it, so much the better ] from now on a "bookhead" is someone who "gets brain" in a Library.

What could be more bibliatio than that!





Posted By: plutarch Re: Bibliatio - 11/14/04 12:12 PM
This is more of "A blow to the advertising industry" than we know.

The harder we blow, the more trouble we sow.

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